La Pelucherie

Founded in Paris in 1976 by grandma Lydie Castoriano, the La Pelucherie brand quickly found success thanks to its know-how, and became the Parisian toy institution for over 30 years with its boutique located on the Champs Elysées. In 2016, her two granddaughters Natacha and Alexandra relaunched the brand, to the delight of young and old alike. As a comforter or in XXL format, each plush is hand-sewn in the brand's historic Italian workshop, where traditional techniques, high-quality materials and craftsmanship combine to create the iconic soft-furred plush toys.